This module summarizes and develops skills aimed at understanding and managing the specifically economic and financial dynamics of an organization. It addresses the decisions of a modern company oriented toward continuous change, particularly in relation to investment operations, financing activities, and cost coverage strategies.

The objective of the module is to provide the tools to measure value creation within a company. Starting from the basics of accounting (reclassifications of the income statement, balance sheet, cash flow statement, and construction of financial ratios), it analyzes business planning and evaluation models.

The management of innovation and the creation of hyper-agile organizations are at the heart of the EMBA Ticinensis. Managing innovation means going beyond the creative and inventive phase: it means giving concrete form to disruptive value propositions. Creating agile organizations means building dynamic environments that are inherently oriented toward continuous innovation.

This module is based on the book “Creative Construction: The DNA of Sustained Innovation” (2019), written by Prof. Gary Pisano of Harvard Business School, one of the world’s leading experts in strategy and innovation management, who will be directly involved in the classroom as a faculty member.

This module develops essential skills in marketing and corporate communication, covering both foundational elements and emerging trends — from lean marketing to storytelling — with a strong focus on multi-channel strategies and unified commerce. The module draws significant inspiration from the set of strategies and techniques known as Growth Hacking, understood as a process of rapid and continuous experimentation within the company, enabling high-speed execution and exponential growth trajectories.

There are fundamentals that every good manager must master and continuously maintain over time.

Among these is strategic management, here presented with a strong focus on change.

The emphasis is on optimizing resources and understanding the competitive context, in order to influence it rather than simply endure it. The goal is to define the successful strategic positioning of the company and its evolution over time, managing the tension between — on one hand — the consolidation of core competencies and — on the other hand — the need for continuous innovation.

Digital transformation represents a technological and cultural change that pushes organizations to continuously challenge the status quo, experiment, and feel comfortable with digital tools. This topic is addressed here to prepare managers who can consider themselves ‘technology savvy’ and aware of the potential impact on business models and transformation processes.

Digital transformation involves the use of digital and exponential technologies to rethink a product, service, or process and make it more efficient and/or effective. Knowing the main emerging technologies—and their potential—is the fundamental prerequisite to mastering them.

Soft skills refer to cognitive, relational, and communicative abilities that differ from technical skills and competencies related to specific tasks or roles. They are important personal characteristics in any work context because they influence how we respond to the demands of the environment around us.

Soft skills are the fundamentals of EMBA Ticinensis, as they are essential and transversal skills that underpin the other topics covered throughout the training program.

Digital transformation is increasingly changing not only the way we work but also the very fabric of society and the relationships between people.

For the benefit of people, the planet, and ultimately profit, it is essential that the managers leading this change are guided by solid ethical foundations, which consider as much as possible the 360° sustainability of the choices they are called to make day after day.

The topic is developed from different perspectives, taking into account various sectors, including those that are “science-based.”